MarTech
Marketing Technology
Campaign sites, LINE mini apps, coupons, lucky draws and loyalty points that turn buyers into members.
Software house · Thailand
Drive
ideas with I Do Soft.
From a first sketch on paper to an app in your customers' hands. We design and build mobile, web and desktop software around the way your business already works.
Our philosophy
Every solution begins as a dot of knowledge
Good software doesn't start with code. It starts with what we know, and how well we connect it.
01 · Dot
Knowledge
A dot is a piece of knowledge: a fact about your business, a skill, a lesson from a past project. On its own it's small, but it's where everything begins.
02 · Line
Connecting knowledge
Connect the dots and you get a line. Marketing meets data, the warehouse floor meets the ERP. Connections turn separate facts into understanding.
03 · Shape
Integration
When many lines meet, they enclose a shape. Business, design and engineering stop being separate pieces and start working as one system.
04 · Form
Multi-dimensional, creative solutions
Give a shape depth and it becomes a form, one you can see from every angle. Knowledge connected into a form solves problems in many dimensions at once, and leaves room for creativity.
“We don't just build software. We connect what we know until it fits your business.”
How we work
From dot to form
Every project grows the same way: one idea becomes a plan, the plan takes shape, and the shape becomes a living system.
- 01
Dot · black & white
Understand
We start with one point: the business problem. We learn how your team really works before we draw anything.
- 02
Line · gray
Plan
We connect the dots into a clear path: scope, flows and a delivery plan you can agree to.
- 03
Shape · color
Design & build
Pencil sketches become wireframes, then real screens and working software, in short visible iterations.
- 04
Form · dynamic color
Launch & grow
We ship, measure and keep improving. Integrations, automation and data turn the product into a system.
From IDEA to app
It all starts with an idea.
We sketch with you first. The same lines on paper become the screens your customers tap every day.
Solutions
Technology groups we know deeply
We've shipped real systems in each of these areas, so we already know the traps and the shortcuts.
ERP
Enterprise Resource Planning
Warehouse, picking, packing, QC and lot tracking, integrated with SAP Business One and your existing databases.
VoD
Video On-Demand
Course and video platforms with DRM-protected streaming, a media server, watermarked documents and a back office.
CRM
Customer Relationship Management
Member apps, points, wallets, redemptions and broadcasts so you can know every customer and reward them.
CDP
Customer Data Platform
One customer view across every channel: identity, tags, segments and reports your marketing team can act on.
Automation
Workflow Automation
Forms, approvals, ETL jobs and queues that replace spreadsheets and manual hand-offs.
OCR
Optical Character Recognition
Receipt and document scanning with Google Vision, Gemini and Typhoon OCR, measured against real ground truth.
What we build
One team, every screen
Mobile apps
iOS and Android apps with React Native and Flutter. Member apps, LINE mini apps, scanners and field tools.
Web apps
Customer portals, back offices, dashboards and campaign sites, fast, secure and easy to run.
Desktop apps
Electron apps for POS, kiosks, printing and factory floors, including offline and hardware work.
Selected work
Real systems, running today
A few of the products we've designed, built and still look after.
SHERA
LINEWebAPI
Demand generation & loyalty
Customers scan receipts in a LINE app to earn points. Includes an OCR service, CRM, campaigns and a back office.
MarTechCRMOCR
CP
WebLINEAPI
Customer data platform
A single customer view with SSO, tag import, reports and campaign sites for marketing teams.
CDPMarTech
Thai Nippon Rubber
MobileWebDesktop
Factory warehouse & MES
Picking, packing, QC and lot label printing across handhelds, the web and a desktop print server.
ERPAutomation
InClass
WebAPI
Online course & video platform
DRM video streaming, a media server, watermarked PDFs and a back office for course creators.
VoDLMS
Foodland
MobileAPI
Member mobile app
A loyalty app with member cards, barcodes and points for a Thai supermarket chain.
CRMMobile
GP Motor
API
SAP Business One integration
Integration middleware and ETL jobs that keep internal databases and SAP B1 HANA in sync.
ERPAutomation
Our own products
Privage
LINE membership & loyalty platform
PubPOS.Cloud
Cloud POS for pubs & restaurants
TrustPay
Escrow payment platform
MyQ
Queue management with TV display
Technology stack
Tools we use every day
Modern, proven and boring in the right places. We pick what fits the problem, then keep it simple to run.
Frontend
- TypeScript
- React
- Next.js
- TanStack Start
- Astro
- Vite
- Tailwind CSS
- shadcn/ui
- Mantine
- Ant Design
- Quasar
Mobile & Desktop
- React Native
- Expo
- Flutter
- Kotlin
- Electron
- LINE LIFF
- PWA
- Fastlane
Backend
- Node.js
- Bun
- Elysia
- NestJS
- Django
- FastAPI
- Go Fiber
- .NET
- Strapi
- Medusa
Data & Messaging
- PostgreSQL
- MySQL
- SQL Server
- MongoDB
- Redis
- Prisma
- Drizzle
- BullMQ
- RabbitMQ
- AWS SQS
- SAP B1 HANA
- Apache Superset
Cloud
- Cloudflare
- Railway
- AWS
- Google Cloud
- Firebase
- Xcode Cloud
- DigitalOcean
Containers & DevOps
- Docker
- Docker Compose
- Kubernetes
- Rancher
- Helm / GitOps
- GitLab CI
- GitHub Actions
- Caddy
- Traefik
- MinIO
- OpenTelemetry
AI & OCR
- Google Cloud Vision
- Gemini
- Claude
- Typhoon OCR
- OpenCV
- Python
Customers
Trusted by teams across Thailand
(hover to add color)
- PTTEP
- GP Motor
- Be Engineer
Contact
Got a sketch? Let's make it an app.
Tell us about your business and the problem you want to solve. We'll reply within one business day.
- Email us[email protected]
- Phone091 020 5232
- Office111 Moo 3, Khun Khong, Hang Dong, Chiang Mai, Thailand